Our Story

Our Journey to become the UK's most loved natural & organic skin care brand.


A mother's inspiration

Charlotte Vøhtz’s drive to create truly organic skin care began when her young daughter Sandra was battling multiple skin allergies and eczema. She searched the high street for natural products that would be gentle on Sandra’s sensitive skin but found that many so-called natural skin care brands used almost entirely synthetic ingredients.

Charlotte says, “From that moment, I realized that we all are children of the chemical age and that man-made chemicals found everywhere, combined with changing dietary habits, profoundly affect us all”.



Tailored skin creams for her daughter

The lack of gentle, natural products on the market spurred Charlotte on to create her own organic creams and salves, carefully tailored to her daughter’s allergy-prone skin. She was so impressed by the effectiveness of the organic skin care products that she decided to share her discoveries.

Charlotte says, “There are many motivations behind an entrepreneurial spirit – to be your own boss, make money or start something new. For me the motivation came from wanting to help treat the skin problems that Sandra was suffering with. As any parent of a child with severe skin problems will know, it can be a long and frustrating battle to find treatments that work."



Green People is born

After years of product research and development, Green People was founded in 1997. From the very beginning Charlotte’s principles meant that product performance and ethical practice were never sacrificed for profit.

With a promise to never use aggressive ingredients or synthetic chemicals such as sodium lauryl sulfate (SLS), parabens, phthalates, petrochemicals, alcohol (ethanol) or synthetic fragrances or colorants in our products, and to never test on animals, Green People was born.

No animal testing

No animal testing


Setting the standards

After seeing the misleading claims made by other beauty brands, Charlotte was determined to introduce regulation in an industry where you only need 1% of natural ingredients to call your products ‘natural’. She approached the Soil Association, the leading UK organization for organic certification, to encourage them to form standards for organic health and beauty products.

In 1999 Charlotte was invited to be on a Soil Association committee to design the first standards for organic beauty. Charlotte, and later Green People’s Cosmetic Scientist Ian Taylor, played a huge role in setting natural and organic cosmetic regulations.

Why organic?

Why organic?


Spreading the word

From the first stockist of one local independent health store and a growing online presence, Charlotte proved that there was demand for effective organic skin care products. Green People became stocked in multiple UK national retailers as well as declining offers to be sold in leading pharmacies and big businesses that didn’t meet Charlotte’s high ethical standards.

Supporting Charity

Supporting Charity


Building a loyal following

First class customer service with a personal touch and outstanding products has brought Green People close to the hearts of thousands of people. The countless testimonials from grateful customers who are relieved to have finally found skin care that works for them are proof of the impact of Charlotte’s commitment to effective organic solutions.

During this time, Green People has been presented with over 125 awards from magazines and organizations including Natural Health Magazine, Ultimate Natural Beauty Bible and The Green Parent, along with the midwife-approved TIPS awards for the Organic Babies range.



Green People around the world!

With a wealth of knowledge and experience, Green People is proud to offer over a complete range of certified organic products for all of the family. Every product is packed with over 90% active natural and organic ingredients to protect, nourish, balance and, most importantly, respect your body.

Building on Green People’s amazing success in Europe, Charlotte is bringing her organic range to Americans who want outstanding natural skin care from a trustworthy company.

Charlotte says, “I see this as a ‘mission’. I am meant to be doing this. We continually receive feedback from customers about our products. It is so satisfying to be sent testimonials telling us how we have helped transform a customer’s skin problem – and the buzz we get from knowing we can make a difference makes it all worthwhile!”

Although Green People has come a long way from a mother simply searching for an answer for her daughter’s skin issues, we still care for every single one of our customers offering the same personal service that we always have. As a family-run business we do not have shareholders to answer to which means we have the freedom to offer our customers a unique and special experience without compromise.


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